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8 September 2021 14:00-15:30 CESTDigital event

The modern-day packaging developers strive to design packaging for maximum functionality, do it in an economically and environmentally sustainable way AND with the product story and brand recognition in mind. All that includes finding efficient ways to:

  • Prevent the packaging from breaking
  • Reduce the volume of the materials used
  • Improve the protective qualities to secure the product inside the packaging and the environment around it
  • Improve the user experience  and overall functionality

How can we gain a competitive advantage by taking these steps in creative collaborations? Can sustainable innovations hide in "invisible" packaging solutions? Let's gather on September 8 and answer these questions together with Diana Rossi from Lemtapes, and Markus Joutsela from Aalto University.

Will you take a chance to make new connections? Stay for the digital mingle at the end of the event. Join from wherever you are to hear Packbridge members' stories, learn and connect!


Register latest by September 7, 2021. FREE of charge.
Upon registration, you should receive a confirmation letter with the event link via e-mail. We will also send you an e-mail reminder before the event.

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Speakers

Diana Rossi
Business Development Manager @ Lemtapes Oy

Diana is an experienced business development professional with a demonstrated history of working in the apparel and fashion industries.

She has joined Lemtapes in 2019 with a strong focus on developing sustainable packaging solutions, combining two of her passions - service design and user experience.

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Markus Joutsela
Lecturer @ Aalto University School of Arts, Design and Architecture

Markus is a founder and course director of Pack-Age - a hands-on industry project course within Aalto University (FI). He approaches packaging development from a designer's, a teacher's, and a design researcher's point of view and strives to connect experimental learning settings with real-life packaging design challenges.

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Preliminary Agenda

14:00

Welcome word from Packbridge

Svetlana Eskebaek, Packbridge

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Svetlana Eskebaek
Business Developer @ Packbridge
14:10

Diana Rossi, Lemtapes Oy

Diana Rossi
Business Development Manager @ Lemtapes Oy
14:25

Markus Joutsela, Aalto University

Markus Joutsela
Lecturer @ Aalto University School of Arts, Design and Architecture
14:40

Q&A session - discussion

14:55

Wrap-up

Svetlana Eskebaek, Packbridge

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15:00

Mingle with the speakers

About Lemtapes: Lemtapes is a Finnish producer of sustainable and innovative tapes and adhesives for the cardboard and plywood industries. The company offers sustainable and recyclable tapes that reinforce packaging, easy opening and re-closing, thus creating added value for food & beverage, non-food goods in retail and e-commerce businesses


All you need to know:

When: September 8, 14:00-15:30

Where: Wherever you are - this is a digital event 

For whom: All professionals within the packaging ecosystem

Tickets: FREE of charge upon registration

Language: This event will be held in English 

Register

Virtual Handshake is a series of business storytelling events during which Packbridge community members share interesting cases, recent challenges, learnings, industry news, and opportunities straight from behind the scenes of their organisation.